The Present and Future of AI in the Automotive Industry

With each passing year, the technology of automobiles continues to evolve in astounding ways. With artificial intelligence, there’s so many benefits to be had in terms of efficiency, safety, and experiences.

We’re going to look at the future of AI in automotive industry to explore the many ways by which the technology is transforming and shaping the automotive industry. 

What are the Applications of AI in Vehicles Presently? 

It seems like just yesterday that cars were being brought to the production line. Today, there are self-driving cars, along with the prospect of flying cars. 

Let’s look at the current applications of AI in vehicles:

Advanced Driver Assistance Systems (ADAS)

Advanced driver-assistance systems (ADAS) are features that enhance vehicle safety. Through a human-machine interface, ADAS aims to hasten a driver’s reaction times to potential hazards with early warning systems that are automated. For example, functions of these systems include: traffic signals recognition, forward collision warning, anti-lock brakes, adaptive cruise control, and traction control, to name a few. 

Infotainment systems

Within cars’ infotainment systems, artificial intelligence allows for a driver to speak commands to reap results. With voice recognition, drivers can keep their hands on the wheel and eyes on the road as they request music to be played or a text message to be read aloud. 

Predictive maintenance

The automotive industry is increasingly relying on predictive maintenance, powered by AI, to reduce downtime and boost a vehicle’s efficiency. Sensors and systems provide alerts for potential downfalls or maintenance needs proactively so that repair shops, manufacturers, and owners can minimize repairs or vehicle failures. 

AI and Vehicle Connectivity

Beyond safety and maintenance is the use of AI for vehicle connectivity. 

Internet of Things (IoT) 

It’s projected that by 2025, the number of connected vehicles worldwide will reach 2 billion. The Internet of Things (IoT) refers to a network of connected devices and systems that can communicate between themselves. In terms of cars, a connected vehicle is able to establish a wireless connection with devices nearby. Thus, it can transmit data and information to devices within and outside of the vehicle. An example of why this is important in a practical sense is when it comes to safety. A connected vehicle is able to communicate with infrastructure like traffic lights to increase intersection safety. 

Vehicle-to-Vehicle (V2V Communication) 

Vehicle-to-vehicle communication enables vehicles to broadcast Basic Safety Messages (BSMs) to other vehicles, including real-time updates about road situations. It’s basically like having an IoT on wheels, which further supports autonomous driving and fleets that wish to follow one another in what’s known as “flocking.” 

AI in Automotive Industry

Key Players and Notable Advancements

If we want to see the future of AI in automotive industry in action, we can simply look to two shining examples of how far the technology has already come, namely:

Tesla’s Autopilot

Tesla offers autopilot, an advanced driver assistance system, that empowers the car to do much of the work for the driver and assist in optimizing safety. With external cameras and vision processing, autopilot now comes standard in each Tesla. Along with autopilot, Tesla also provides a full self-driving capability by which the vehicle can drive itself anyways, change lanes autonomously, park itself, identify stop signs and traffic light signals, and more. 

Waymo’s self-driving technology

Waymo, a subsidiary of Alphabet Inc. (Google’s parent company), is on a mission to be “the world’s most trusted driver.” Powered by AI, Waymo is a ride-hailing service without drivers. It’s currently operational in San Francisco and Phoenix, with Los Angeles and Austin next to hit the map. 

Driving Towards Autonomy: Self-Driving Cars

Before we get into the challenges of achieving the highest level of autonomy in the automotive industry, it’s helpful to understand the various levels of autonomy. 

The Society of Automotive Engineers (SAE) has ranked autonomy in levels from 0 (fully manual) to 5 (fully autonomous). 

  • 0: no automotion 
  • 1: driver assistance (i.e. cruise control) 
  • 2: partial automation (i.e. ADAS) 
  • 3: conditional automation (i.e. most driving tasks can be performed, but still needs human override) 
  • 4: high automation (i.e. human override is an option, but the vehicle can perform driving tasks under conditions) 
  • 5: full automation (i.e. there is zero human interaction required as the vehicle can unconditionally perform all driving tasks) 

Challenges in Advancements 

As cars start to drive themselves, there are challenges that arise in terms of moving from level 0 to level 5. Some of these include:

  • Sensor technology: Autonomous vehicles leverage three types of sensors to understand and map their surroundings. The sensors are either radio-based (radar), light and laser-based (liDAR), or vision-based (cameras). Car manufacturers must have access to the latest and greatest technologies in these realms to create vehicles that can drive themselves safely. 
  • Regulatory hurdles: Along with the technology itself, regulations are being created to set safety standards and rules of the road. Until now, traffic laws have applied to humans. There’s now a new age in which regulating the cars and drivers as one is becoming the norm. 
  • Public acceptance: Change takes getting used to. For example, would you eagerly jump in a Waymo self-driving car rather than an Uber with a human? If you had to think about it for even a second, then that’s an example of how public acceptance can sway the outcome of autonomous vehicles and the future of AI in the automotive industry. 

AI-Driven Innovations in Manufacturing

Along with the driver experience of AI in the automotive industry, the technology is also making waves in automotive manufacturing. 

AI and robotics are revolutionizing production processes and expediting procedures. Rather than having to rely on human hands to get all the work done on a manufacturing floor, robotics are being used to streamline workflows and optimize safety. 

Additionally, when it comes to supply chains and quality control, AI is ubiquitous. From predictive analytics for repairs to route optimization for logistics, and everything in between, AI is helping automotive companies and fleet management teams work smarter, not harder. 

A powerful and easy-to-implement example of AI in automotive manufacturing is aiOla’s speech-enabled AI technology. aiOla empowers speech-based solutions for production line checklists, pre-op and in-process inspections, and SOPs to maximize safety and reduce errors. For service operations, aiOla helps to complete time-sensitive workflows via speech and removes any need for paper-based trails. By speaking through processes using business-specific jargon in any language, accent and acoustic environment, aiOla enhances customer satisfaction, manufacturing safety, and operational efficiency. 


From this introduction alone into the future of AI in automotive industry, it’s crystal clear that a lot is changing in the world of vehicles on the road. Artificial intelligence is reshaping how drivers interact with their vehicles and the road, how car manufacturers get work done, and the way in which vehicles communicate with each other. 


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